The A-T-A-R model is one of the pseudo sale market testing methods used later in the new product process, typically when the physical product is available for the consumer to take home and try.

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Quizplus · Accepted Answer

The A-T-A-R (Awareness-Trial-Adoption-Retention) model is indeed a market testing method used later in the new product process, typically when the physical product is available for the consumer to take home and try. It involves measuring consumer awareness of the product, their trial and adoption rates, and their likelihood of continuing to use the product in the future.

The A-T-A-R Model Is One of the Pseudo Sale Market