_____ has been defined as a complete set of customer wants and needs, expressed in the customer's own language, organized the way the customer thinks about, uses, and interacts with the product, and prioritized by the customer in terms of both importance and performance.
A) Target market
B) Voice of the customer
C) Product positioning
D) Product protocol

Question

Quizplus · Accepted Answer

This definition describes the concept of Voice of the Customer (VOC), which refers to the process of capturing the customer's wants and needs in order to develop products and services that meet or exceed their expectations. The other options do not accurately reflect this concept. Target market refers to a specific group of customers that a business aims to reach with its products. Product positioning refers to how a product is perceived and marketed relative to its competition. Product protocol is not a commonly used term in marketing or product development.

_____ Has Been Defined as a Complete Set of Customer