In recording respondents' reactions, the respondent is usually asked to compare the new product with another product, say, the leader or the one currently being used, or both. In this case, _____ score is used.
A) descriptive information
B) a standard
C) a preference
D) like/dislike data

Question

Quizplus · Accepted Answer

A preference score is used when respondents are asked to compare a new product with another product, indicating which one they prefer. This helps in understanding the relative positioning of the new product in the market or against a competitor.

In Recording Respondents' Reactions, the Respondent Is Usually Asked to Compare