Alton Inc. requires competitive comparisons in testing its potential product. The firm should use _____.
A) blind tests
B) beta tests
C) copy tests
D) gamma tests

Question

Quizplus · Accepted Answer

Blind tests are the best choice for Alton Inc. Blind tests are conducted to compare the potential product with its competitors. This test ensures that the testers do not have any prior knowledge of the product they are testing. Blind tests help to avoid bias and provide accurate results, which are useful in determining the product's competitive position in the market. Beta tests are used to test new products before market launch. Copy tests are used to test advertisements, and gamma tests are not a common type of test.

Alton Inc Requires Competitive Comparisons in Testing Its Potential Product