Which of the following is the first thing managers should decide in a product use test?
A) They should find out the target group.
B) They should analyze the product's marketing strategy.
C) They should decide on what needs to be learnt.
D) They should do a potential problem analysis.

Question

Quizplus · Accepted Answer

Before conducting a product use test, managers should first decide on what they need to learn from the test. This will help them structure the test in a way that provides the most valuable feedback and insights about the product. Once this is determined, they can then proceed with finding the target group, analyzing the product's marketing strategy, and doing a potential problem analysis.

Which of the Following Is the First Thing Managers Should