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Which of the Following Is a Disadvantage Associated with Use

Question 24

Multiple Choice

Which of the following is a disadvantage associated with use testing?


A) The risk of a competitor obtaining the firm's product and entering the market first
B) The higher costs involved as compared to the loss of the earnings flow from a successful product
C) The high likelihood of choosing the wrong target group for the test
D) The inability of the test to follow a schematic system

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