Which of the following is true of the use testing of a new product?
A) It should be continued until the firm is satisfied that the new product has solved the problems expressed in the original protocol.
B) It means testing a prototype of the new product under artificial conditions using control groups and focus groups.
C) It is usually stopped once a firm creates a prototype of the new product.
D) Its risks and costs are usually high compared to the loss of the earnings flow from a successful product.

Question

Quizplus · Accepted Answer

The use testing of a new product should be continued until the firm is satisfied that the new product has solved the problems expressed in the original protocol. This means that the testing should continue until the product is deemed viable for launch, and any issues or bugs have been addressed. It is important for the success of the product to ensure that it meets customer needs and expectations.

Which of the Following Is True of the Use Testing