Knowing a new item's brand introduces halo-image effects and may distort user reactions.

Question

Quizplus · Accepted Answer

The halo effect is a cognitive bias that occurs when a positive impression of a person, brand, or product in one area influences one's opinion or feelings in other areas. When a user is aware of a new item's brand, it can introduce halo-image effects and lead to biases in their reactions towards the product. Thus, the statement is true.

Knowing a New Item's Brand Introduces Halo-Image Effects and May