If a firm's target market customers do a serious trial on a new product, and if the firm has previously been assured from the product use test that people would like it, _____ is virtually ensured.
A) market leadership
B) repeat buying
C) high customer switching
D) low incremental advantage

Question

Quizplus · Accepted Answer

If target customers do a serious trial on a new product and like it, they are likely to become repeat buyers. This will ensure the success of the product and potentially lead to market leadership in the long term. However, there is no guarantee of high customer switching or low incremental advantage based on this scenario alone.

If a Firm's Target Market Customers Do a Serious Trial