Which of the following promotional launch tactics is most likely to be used by a firm if product advantages must be learned through usage and experience?
A) Advertising
B) Sampling
C) Skimming pricing
D) Publicity

Question

Quizplus · Accepted Answer

Sampling is the most effective promotional launch tactic if the product's advantages can be learned through usage and experience. By providing free samples, potential customers can try the product and experience its benefits firsthand. This can increase the likelihood of them becoming repeat customers and promoting the product to others. Advertising, skimming pricing, and publicity may not be as effective in this scenario as they do not allow for a firsthand experience of the product.

Which of the Following Promotional Launch Tactics Is Most Likely