Southwest Airlines is an example of a ________ disruptive business model.
A) low-end
B) new-market
C) high-quality
D) new-product
E) new-channel

Question

Quizplus · Accepted Answer

Southwest Airlines entered the airline industry as a low-cost carrier, offering lower fares than competitors by implementing a business model that minimized costs, such as using the same type of airplane for all its flights and avoiding expensive hub and spoke systems. It disrupted the traditional airline industry's high priced and luxurious services by offering affordable air travel to a wide range of customers.

Southwest Airlines Is an Example of a ________ Disruptive Business