According to the textbook, the key to effective merchandise and character licensing is ________.
A) get licensing income monthly rather than yearly
B) resist the temptation to license a trademark too widely
C) licensing a trademark very widely
D) restrict licensing agreements to one year
E) restrict licensing to product categories that have no relevance and appeal to a firm's core customers

Question

Quizplus · Accepted Answer

The key to effective merchandise and character licensing is to resist the temptation to license a trademark too widely. This helps to maintain the integrity and exclusivity of the brand and its appeal to core customers.

According to the Textbook, the Key to Effective Merchandise and Character