Merchandise and character licensing is the licensing of a recognized trademark or brand that the licensor typically controls through a registered ________.
A) trade secret or copyright
B) patent or copyright
C) trademark or patent
D) patent or trade secret
E) trademark or copyright

Question

Quizplus · Accepted Answer

Merchandise and character licensing involves licensing a recognized trademark, which is protected through a registered trademark. Copyright protects original works of authorship, while trade secrets and patents protect proprietary information and inventions, respectively.

Merchandise and Character Licensing Is the Licensing of a Recognized