Customer value propositions typically fall into three broad categories, which include all of the following except:
A) market share.
B) product leadership.
C) operational excellence.
D) customer intimacy.

Question

Quizplus · Accepted Answer

The three broad categories of customer value propositions are product leadership, operational excellence, and customer intimacy. Market share is not a category of customer value proposition; rather, it is a measure of a company's market position.

Customer Value Propositions Typically Fall into Three Broad Categories, Which