Which of the following statements about a firm's mission statement is false?
A) Typically, mission statements are short, with approximately 5 to 10 words.
B) It is a simple statement of the basic purpose for the firm's existence.
C) The firm will include its ''reason for existence'' in its mission statement.
D) It identifies what is unique about the firm.

Question

Quizplus · Accepted Answer

Typically, mission statements are not short and are longer than 5 to 10 words. They can range from a few sentences to a few paragraphs, depending on the complexity and scope of the firm's mission.

Which of the Following Statements About a Firm's Mission Statement