Coach's agreement with Lexus to produce automobiles with Coach leather interior is an example of
A) co-branding.
B) architectural competence.
C) skunk works.
D) product placement.

Question

Quizplus · Accepted Answer

Coach's agreement with Lexus involves co-branding, which is the practice of using two or more brand names together on a single product or service. In this case, Lexus and Coach are both brand names that are being used together to create a luxury automobile with a leather interior from Coach.

Coach's Agreement with Lexus to Produce Automobiles with Coach Leather