Which generic business level strategy is Coach pursuing?
A) Cost leadership
B) Related diversification
C) Product differentiation
D) Unrelated diversification

Question

Quizplus · Accepted Answer

Coach is pursuing a product differentiation strategy by offering high-quality, stylish products and creating a strong brand image. This is evident in their focus on design, use of premium materials, and higher price points compared to competitors in the affordable luxury handbags and accessories market segment.

Which Generic Business Level Strategy Is Coach Pursuing