- Evaluative conditioning refers to which phenomenon?
A)Repeated presentation of a neutral stimulus impairs its later ability to elicit a conditioned response
B)Reduced reaction times in evaluating something due to lack of sleep
C)The extinction of a conditioned response
D)The lack of sleep conditioning memory performance
E)The tendency to one's liking of a stimulus to be influenced by how frequently it is followed by pleasant or unpleasant stimuli

Question

- Evaluative conditioning refers to which phenomenon? 
A)Repeated presentation of a neutral stimulus impairs its later ability to elicit a conditioned response 
B)Reduced reaction times in evaluating something due to lack of sleep 
C)The extinction of a conditioned response 
D)The lack of sleep conditioning memory performance 
E)The tendency to one's liking of a stimulus to be influenced by how frequently it is followed by pleasant or unpleasant stimuli

Quizplus · Accepted Answer

Evaluative conditioning refers to the phenomenon where one's liking of a stimulus is influenced by how frequently it is followed by pleasant or unpleasant stimuli. The repeated pairing of a neutral stimulus with a positive or negative outcome can result in the neutral stimulus acquiring the positive or negative valence. This process is often used in marketing and advertising to associate a product with positive emotions or attributes.

- Evaluative Conditioning Refers to Which Phenomenon