In Jay Barney's model, VRIO stands for which four concepts?
A)variability, returns, industry, operations
B)valuable, rare, imitate, organized
C)valuable, returns, industry, organized
D)variability, rare, imitate, operations

Question

Quizplus · Accepted Answer

VRIO stands for Valuable, Rare, Imitate, Organized, which are the four concepts that help determine a firm's competitive advantage.

In Jay Barney's Model, VRIO Stands for Which Four Concepts