A multifaceted process focusing on creating two-way exchanges with customers to foster intimate knowledge of their needs, wants, and buying patterns is called ________ management.
A)customer relationship
B)total quality
C)human resource
D)customer analytics
E)buyer-behavior

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is the process of managing interactions with customers to develop stronger and more intimate relationships with them. It involves the collection and analysis of customer data to personalize marketing efforts and provide better customer service. CRM aims to improve customer satisfaction and increase customer loyalty, ultimately leading to increased sales and profitability for the business.

A Multifaceted Process Focusing on Creating Two-Way Exchanges with Customers