Roshan, the marketing manager at Kalx Inc., wants to check if the latest marketing campaign was successful in increasing the sales of PCs for the company. Which of the following steps must he take to measure the sales performance of the organization?
A) Determine where he stands vis-à-vis objectives
B) Define the objectives
C) Develop premises regarding future conditions
D) Evaluate results and revise plans if needed
E) Analyze alternatives and make a plan

Question

Quizplus · Accepted Answer

To measure the sales performance of the organization, Roshan must evaluate the results of the latest marketing campaign and revise plans if needed based on the outcomes. Therefore, the best choice is D. While A, B, C, and E are important steps in the planning process, they are not directly related to measuring the sales performance of the organization.

Roshan, the Marketing Manager at Kalx Inc