Decisions related to choices about product and service mix, facilities locations, and new technologies are most likely to be a part of the _____ strategy of an organization.
A) branding
B) marketing
C) corporate
D) functional
E) business

Question

Quizplus · Accepted Answer

Decisions related to product and service mix, facilities locations, and new technologies are related to the overall business strategy of the organization. The business strategy involves determining how the organization will compete in a particular market, and these decisions are critical components of that overall strategy. Corporate strategy involves overall direction and resource allocation for the organization, while branding and marketing are focused on promoting and positioning the organization and its offerings in the marketplace. Functional strategies pertain to specific business functions such as finance or operations.

Decisions Related to Choices About Product and Service Mix, Facilities