A _____ strategy typically sets long-term direction for the total enterprise.
A) branding
B) business
C) corporate
D) functional
E) marketing

Question

Quizplus · Accepted Answer

A corporate strategy sets the long-term direction for the entire enterprise, including overall goals for growth, expansion, diversification, and other important factors. Branding, business, functional, and marketing strategies may be components of the overall corporate strategy, but they focus on specific areas or functions within the enterprise rather than the enterprise as a whole.

A _____ Strategy Typically Sets Long-Term Direction for the Total