Using Russell's Model of Affect, a bank would most likely want its customers to feel:
A)confident
B)excited
C)aroused
D)sleepy
E)somnolent

Question

Quizplus · Accepted Answer

Russell's Model of Affect encompasses two dimensions of affect: valence (positive or negative) and arousal (high or low). In the context of a bank and its customers, the most desirable affective state would be one that is positive (valence) and low-to-moderate in arousal. Confidence is an affective state that corresponds with this description, as feeling confident is associated with positive emotions and a sense of security, without being overly stimulated or aroused. Excitement and arousal (options B and C) might be desirable in some contexts, but in the context of banking and financial stability, a calm and confident affect would be more desirable. The options D and E (sleepy and somnolent) are both low in arousal but are negative in valence and do not correspond with desirable affective states for a bank's customers.

Using Russell's Model of Affect, a Bank Would Most Likely