When public transport messages urge non-commuters (e.g.shoppers and tourists) to avoid the crush of commuter hours, it is ___________ to shape demand pattern.
A)using product variation
B)using pricing strategy
C)modifying the timing and location of delivery
D)using communication efforts
E)none of the above

Question

Quizplus · Accepted Answer

The use of communication efforts, such as public transport messages, aims to shape demand patterns by urging non-commuters to avoid commuter hours. The other options (product variation, pricing strategy, and modifying delivery timing and location) are not directly applicable to shaping demand patterns for public transport.

When Public Transport Messages Urge Non-Commuters (E