In the development process of a service product strategy, what are the three essential elements that must be considered by a service firm?
A)Nature and benefits of the service, place and manner of service provision, and requisite enabling resources
B)Nature and benefits of the service, place and manner of service provision, and the organisation's financial resources
C)Nature and benefits of the service, customer's perception of quality, and requisite enabling resources
D)Customer's perception of quality, place and manner of service provision, and requisite enabling resources
E)Customer's perception of quality, place and manner of service provision, and the organisation's financial resources

Question

Quizplus · Accepted Answer

In developing a service product strategy, a service firm must consider the nature and benefits of the service they offer, the place and manner of service provision, and the requisite enabling resources needed to provide the service. These three elements are crucial in shaping the service product strategy and ensuring its successful implementation. Factors such as customer perception of quality and the organization's financial resources are also important but are more dependent on the three essential elements mentioned above. Therefore, option A is the most appropriate choice.

In the Development Process of a Service Product Strategy, What