
______ is the process of establishing and maintaining a distinctive place in the market for an organisation and/or its individual product offerings.
A) Segmentation
B) Targeting
C) Competitive advantage
D) Positioning
E) Profiling
Correct Answer:
Verified
Q1: SIA's use of 'The Singapore Girl' to
Q2: When there is a strategic imperative to
Q4: According to George Day, first and foremost
Q5: A market-focused firm offers:
A)a limited range of
Q6: Which of the following is NOT used
Q7: Business-to-business market segments are usually defined and
Q8: A dentist treats the needs of each
Q9: Marketing strategy is built on:
A)segmentation
B)positioning
C)targeting
D)all of the
Q10: All of the following criteria can be
Q11: In developing a successful positioning strategy, developing
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