All of the following criteria can be used to evaluate different market segments except:
A)sales potential
B)ability to match or exceed competing offerings
C)strategic fit with the organisation's resources
D)profit potential
E)narrowness of product line

Question

Quizplus · Accepted Answer

Narrowness of product line is not a relevant criterion for evaluating different market segments. The other criteria listed (sales potential, ability to match or exceed competing offerings, strategic fit with the organization's resources, and profit potential) are all important factors to consider when evaluating market segments.

All of the Following Criteria Can Be Used to Evaluate