Which performance metric is incorrectly matched with its description?
A) Program return on investment = additional profit generated/program investment
B) Maintenance ratio = # customers retained/# customers lost
C) Customer loss rate = # of customers lost/# customers added
D) Conversion efficiency = # of new customers generated/program investment
Correct Answer:
Verified
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Q43: Targeted email campaigns are typically?
A) High cost
Q44: Response rate for consumer direct mail (as
Q45: Marketing to a customer by sending materials
Q47: Assembled groups of customers giving their opinions
Q48: Most of a firm's profits being generated
Q49: Focus groups for proposed customer service program
Q50: The 80/20 rule for customer profitability refers
Q51: A small business owner has noticed that
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