Marketing to a customer by sending materials to a potential customer's address is known as?
A) Telemarketing
B) Parcel marketing
C) Direct mail
D) Indirect mail

Question

Quizplus · Accepted Answer

Direct mail is a marketing technique in which marketing materials, such as flyers, brochures, or catalogs, are sent directly to potential customers by mail. This method allows businesses to target specific demographics and can be personalized to the recipient, making it an effective and cost-efficient way to reach potential customers. Telemarketing involves making sales calls to potential customers, while parcel marketing and indirect mail are not commonly used marketing techniques.

Marketing to a Customer by Sending Materials to a Potential