Creating a company presence on Facebook, Twitter, Instagram, etc., is most likely to be considered what type of customer relationship program initiative?
A) Engaging customers using social media
B) Product customization
C) Customer loyalty program
D) Product placement program

Question

Quizplus · Accepted Answer

Creating a company presence on social media platforms such as Facebook, Twitter, and Instagram is a way to engage customers using social media. This initiative allows for two-way communication between the company and its customers, building a relationship and fostering brand loyalty.

Creating a Company Presence on Facebook, Twitter, Instagram, Etc