A research organization has project teams that perform field research for its clients. Each member of these project teams is trained to conduct observational research, interview clients, and understand the marketing impact of what they learn. Thus, the team is able to work normally even when one of its members is absent. The organization uses _____ to make its project teams more efficient.
A)synergistic goals
B)stretch goals
C)crosstraining
D)vestibule training
E)onthejob training

Question

A research organization has project teams that perform field research for its clients. Each member of these project teams is trained to conduct observational research, interview clients, and understand the marketing impact of what they learn. Thus, the team is able to work normally even when one of its members is absent. The organization uses _____ to make its project teams more efficient.
A)synergistic goals
B)stretch goals
C)cross­training
D)vestibule training
E)on­the­job training

Quizplus · Accepted Answer

Cross-training is the process of training employees in different roles or functions to broaden their skill sets and increase their flexibility within the organization. In this scenario, the research organization has cross-trained its project team members to perform a variety of research tasks so that the team can continue to function even if one member is absent. This makes the team more efficient and effective overall.

A Research Organization Has Project Teams That Perform Field Research