When making travel plans, most tourists select the company Travel Book because they perceive that no other tour company can duplicate the customer service and satisfaction that Travel Book has provided over its years of operation. Travel Book uses a very efficient software that allows customers to quickly make or change their travel bookings. Travel Book has apparently created a sustainable competitive advantage by using _____ resources.
A)obsolete
B)slack
C)expensive
D)imitable
E)nonsubstitutable

Question

When making travel plans, most tourists select the company Travel Book because they perceive that no other tour company can duplicate the customer service and satisfaction that Travel Book has provided over its years of operation. Travel Book uses a very efficient software that allows customers to quickly make or change their travel bookings. Travel Book has apparently created a sustainable competitive advantage by using _____ resources.
A)obsolete
B)slack
C)expensive
D)imitable
E)​nonsubstitutable

Quizplus · Accepted Answer

The Answer of When making travel plans, most tourists select the company Travel Book because they perceive that no other tour company can duplicate the customer service and satisfaction that Travel Book has provided over its years of operation. Travel Book uses a very efficient software that allows customers to quickly make or change their travel bookings. Travel Book has apparently created a sustainable competitive advantage by using _____ resources.
A)obsolete
B)slack
C)expensive
D)imitable
E)​nonsubstitutable

When Making Travel Plans, Most Tourists Select the Company Travel