Differentiation is the positioning strategy of producing a product or service of acceptable quality at consistently lower production costs than competitors.

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Differentiation is the positioning strategy of producing a product or service that is perceived as unique and valuable to a specific target market. The goal is to create a competitive advantage that makes the product or service more attractive to customers than those of competitors. Cost leadership, on the other hand, is the positioning strategy of producing a product or service at the lowest possible cost to achieve a price advantage over competitors.

Differentiation Is the Positioning Strategy of Producing a Product or Service