If the audience is likely to respond negatively to a written message, a good strategy is to begin the message with a brief discussion of the rationale for the message before presenting the bottom line.

Question

Quizplus · Accepted Answer

Beginning the message with the rationale helps the audience understand why the message is being communicated, and may soften any negative reactions they may have to the bottom line.

If the Audience Is Likely to Respond Negatively to a Written