In the context of marketing, promotion is best described as:
A) the efforts that focus on directly controlling wordofmouth promotional tools.
B) the communication intended to influence consumer purchase decisions through information, persuasion, and reminders.
C) the efforts that focus more on building goodwill among all stakeholders than on generating immediate sales by final consumers.
D) any activity that doesn't involve advertising or personal selling.

Question

In the context of marketing, promotion is best described as:
A) the efforts that focus on directly controlling word­of­mouth promotional tools.
B) the communication intended to influence consumer purchase decisions through information, persuasion, and reminders.
C) the efforts that focus more on building goodwill among all stakeholders than on generating immediate sales by final consumers.
D) any activity that doesn't involve advertising or personal selling.

Quizplus · Accepted Answer

Promotion refers to the communication activities aimed at influencing consumer purchase decisions through providing information, persuasion, and reminders. These activities may include advertising, sales promotion, personal selling, direct marketing, and public relations. The ultimate goal of promotion is to increase awareness, interest, desire, and action among the target audience, leading to higher sales and profits for the company.

In the Context of Marketing, Promotion Is Best Described As