As a product moves through the stages of the product life cycle, marketers typically find that:
A) sales and profits tend to increase at a constant rate.
B) they must adjust their marketing strategies to reflect changing market conditions.
C) they can maximize profits by sticking to a consistent marketing strategy.
D) constantly bringing new users into the category will keep the sales and profit up and running.

Question

Quizplus · Accepted Answer

As a product moves through the stages of the product life cycle, market conditions change and consumer needs and preferences evolve. Therefore, marketers must adjust their marketing strategies to meet changing market conditions if they want to maintain or increase sales and profits. Adjustments may include changes to pricing, distribution channels, promotion, and product features. Sticking to a consistent marketing strategy may not be effective in maximizing profits, especially during the decline stage of the product life cycle. Additionally, constantly bringing new users into the category may be challenging and may not always be feasible or practical.

As a Product Moves Through the Stages of the Product