Crispiez is a brand of breakfast cereal. To expand its business and to reach a wider customer base, the company has decided to introduce new flavors of its most popular cereal and to offer different packet sizes. This is an example of _____.
A) line extension
B) brand extension
C) licensing
D) cobranding

Question

Quizplus · Accepted Answer

Line extension involves introducing new flavors or sizes of a product within the same product category to reach a wider customer base. Brand extension involves introducing a new product category under the same brand name. Licensing involves granting permission to another company to use a brand name or product design. Cobranding involves partnering with another brand to create a new product or joint marketing effort.

Crispiez Is a Brand of Breakfast Cereal