A product _____ is a group of products that are closely related to each other, in terms of either how they work or the customers they serve.
A) matrix
B) mix
C) line
D) chain

Question

Quizplus · Accepted Answer

A product line refers to a group of products that are closely related in terms of either how they work or the customers they serve. A product matrix may refer to a tool used to analyze product lines, while a product mix refers to the entirety of products that a company offers. A product chain is not a commonly used term in the context of product management.

A Product _____ Is a Group of Products That Are