Which of the following explains how Best Buy adds value by acting as a distributor for electronics, when people can go to online stores such as Tiger Direct.org or Newegg.com and cut out the middleman?
A) Best Buy creates a low pressure environment by paying its salespeople hourly and not on a commission basis.
B) Best Buy adds value by providing place utility, as their stores are located in convenient locations.
C) Best Buy adds value by providing service utility as its employees help customers to choose the model best suited for them.
D) Best Buy adds value by providing time utility, as consumers can get in, find what they need, and get out.

Question

Quizplus · Accepted Answer

Best Buy adds value by providing service utility as its employees help customers to choose the model best suited for them. While online stores such as Tiger Direct.org or Newegg.com may offer lower prices, they cannot provide the personalized service and expertise that Best Buy's employees can offer in-store. This service utility adds value for customers who may need guidance and advice when selecting electronics.

Which of the Following Explains How Best Buy Adds Value