The goal of the distribution strategy is to:
A) minimize the number of distributors in the channel of distribution.
B) allocate goods from producers to consumers in the least expensive way.
C) reconcile conflicts between pricing strategies and promotion strategies.
D) get the right product to the right person at the right place at the right time.

Question

Quizplus · Accepted Answer

The primary goal of distribution strategy is to ensure that the right product gets to the right person at the right place and time. This involves identifying the target market and ensuring that goods are delivered at the most convenient and accessible locations for the consumer. The distribution strategy should also aim to ensure that the products are delivered efficiently and cost-effectively from the producer to the end consumer. Therefore, the best choice is D.

The Goal of the Distribution Strategy Is To