Rudy just purchased a new pair of running shoes at a local sports shop. The owner of the shop requested Rudy to tweet about his experience in the store. The sports shop is trying to utilize a marketing campaign known as viral marketing.

Question

Rudy just purchased a new pair of running shoes at a local sports shop. The owner of the shop requested Rudy to tweet about his experience in the store. The sports shop is trying to utilize a marketing campaign known as viral marketing.​

Quizplus · Accepted Answer

Viral marketing is a strategy that encourages individuals to spread a message or promotion to others through social media or other online platforms, often resulting in exponential growth of the message's visibility. In this scenario, the sports shop is asking Rudy to share his positive experience on Twitter, thereby potentially reaching a wider audience and increasing the shop's visibility.

Rudy Just Purchased a New Pair of Running Shoes at a Local