Every day during lunch, the Tran Asian restaurant is packed with customers. Tran cannot afford to build a larger facility. To spread out demand, Tran should consider:
A) charging a higher price for its cuisine to cut down the number of customers.
B) offering customers an incentive to come to the restaurant during offpeak hours.
C) serving food in smaller portions to improve customer turnaround time.
D) prohibiting more customers from entering the restaurant once the seating capacity is full.

Question

Every day during lunch, the Tran Asian restaurant is packed with customers. Tran cannot afford to build a larger facility. To spread out demand, Tran should consider:
A) charging a higher price for its cuisine to cut down the number of customers.
B) offering customers an incentive to come to the restaurant during off­peak hours.
C) serving food in smaller portions to improve customer turnaround time.
D) prohibiting more customers from entering the restaurant once the seating capacity is full.

Quizplus · Accepted Answer

By offering customers an incentive to come during off-peak hours, Tran can spread out demand and alleviate overcrowding during lunchtime. This could be in the form of a discount or a special promotion. Charging a higher price or serving smaller portions may deter customers from coming altogether, and prohibiting customers from entering may lead to negative reviews and a loss of business.

Every Day During Lunch, the Tran Asian Restaurant Is Packed