Susan works in a small manufacturing firm that makes customized and ergonomically sound office furniture. Susan feels it is important to work directly with customers to design highquality desks and chairs that precisely meet their needs. From the given information, we can conclude that Susan tends to focus on _____.
A) mass production
B) efficiency
C) effectiveness
D) undifferentiated marketing

Question

Susan works in a small manufacturing firm that makes customized and ergonomically sound office furniture. Susan feels it is important to work directly with customers to design high­quality desks and chairs that precisely meet their needs. From the given information, we can conclude that Susan tends to focus on _____.
A) mass production
B) efficiency
C) effectiveness
D) undifferentiated marketing

Quizplus · Accepted Answer

Susan's focus on working directly with customers to design customized and ergonomically sound office furniture shows that she values effectiveness over mass production and efficiency. This means that she prioritizes meeting the individual needs of her customers over producing a large quantity of products quickly or with minimal resources. Undifferentiated marketing, on the other hand, refers to marketing to a broad market without targeting specific segments, which is not relevant to Susan's approach.

Susan Works in a Small Manufacturing Firm That Makes Customized