Katy's clients have been complaining to her that it is difficult for them to find their way from one station to another in her allergy clinic. They find it hard to locate where they need to go next for testing, allergy shots, and medication refills. From a servicescape perspective, Katy should improve the functionality of her clinic.

Question

Quizplus · Accepted Answer

The clients' complaints suggest that Katy's clinic is lacking in functionality, or the ability to facilitate efficient movement and navigation for customers. Improving the servicescape's layout, signage, and other environmental cues can help address this issue.

Katy's Clients Have Been Complaining to Her That It Is