When selling intangible products, quality is based mainly on customer perceptions.

Name: When selling intangible products, quality is based mainly on customer perceptions.
Brand: Quizplus
Rating: 4.9 (42 reviews)

Question

Quizplus · Accepted Answer

Intangible products such as services or experiences cannot be physically evaluated for quality, so customers rely on their perceptions or impressions of the product to determine its quality. This makes customer satisfaction and perception a critical aspect of selling intangible products.

When Selling Intangible Products, Quality Is Based Mainly on Customer