Question 1

YapSnap.com is a social media website which allows its members to chat and send pictures to each other via private messages. YapSnap can be considered to be a _____ because it changes the way one communicates with other people.

Accepted Answer

YapSnap is considered a dynamically continuous innovation because it improves upon existing communication methods (private messaging) by adding the ability to send pictures, but the change is not so drastic that it creates an entirely new way of communicating.

Question 2

Shine&Lime Inc. has introduced a new sponge that has an antimicrobial polymer designed to kill bacteria and germs and reduce the odors associated with wet sponges. This is best thought of as an example of a _____.

Accepted Answer

The answer of Shine&Lime Inc. has introduced a new sponge...

Question 3

Which of the following is true of hedonic innovations?

Accepted Answer

Hedonic innovations are geared towards satisfying pleasure-seeking and/or sensory needs, rather than offering benefits in product performance over existing alternatives.

Question 4

_____ are those that offer benefits in product performance over existing alternatives.

Accepted Answer

Functional innovations are those that offer benefits in product performance over existing alternatives. These types of innovations often provide a practical or utilitarian benefit to the customer, such as improved efficiency or durability.

Question 5

Modernity refers to the extent to which consumers in the social system have positive attitudes toward change.

Accepted Answer

Modernity refers to not just the acceptance of change, but a positive attitude towards change and innovation in society.

Question 6

Fly-Away Airlines is one of the earliest airline companies. It has received many awards due to the effect it has on how, when, and where passengers travel. At the time when Fly-Away Airlines was introduced in the market, it was regarded as a:

Accepted Answer

A discontinuous innovation is a completely new product or service that creates new markets or industries. Since Fly-Away Airlines was one of the earliest airline companies, it was a new product that created a new industry, making it a discontinuous innovation. The other options - symbolic, continuous, dynamically continuous, and hedonic innovation - do not accurately describe the introduction of Fly-Away Airlines.

Question 7

Phoenix Inc., a XYZ manufacturing company, introduces Numberator, a scientific calculator, that comprises a special, high-quality chip. This chip helps the Numberator calculate faster than the traditional scientific calculators. In this scenario, Numberator can be considered an innovation:

Accepted Answer

Innovation is a subjective concept that is based on perceived novelty and usefulness by consumers. In this scenario, the Numberator is perceived as an innovation because it is faster than traditional scientific calculators, which is likely to appeal to consumers who need to perform calculations quickly. The other options are not relevant for determining whether the Numberator is an innovation.

Question 8

Manson used to rent DVDs to watch movies. He has recently switched to downloading or streaming movies from the Internet and watching them on his smartTV. This change in his media consumption method is due to:

Accepted Answer

Manson has switched to downloading or streaming movies from the Internet and watching them on his smartTV. This shows that he is adopting newer technologies for media consumption, which is an indication of the innovation in media technology.

Question 9

GreenMachine, a hybrid car, is considered to be more fuel-efficient and environment friendly than a traditional gasoline-powered car. GreenMachine is an example of a(n) _____.

Accepted Answer

GreenMachine is an example of a functional innovation because it introduces a new technology that serves a practical purpose of being more fuel-efficient and environment-friendly, improving the functionality of the car.

Question 10

New forms of dance, new types of music, new clothing styles, and new types of food would all qualify as _____.

Accepted Answer

Aesthetic innovations refer to changes in the sensory appeal of a product, such as its design or appearance. New forms of dance, new types of music, new clothing styles, and new types of food all involve changes in sensory appeal and thus qualify as aesthetic innovations.

Question 11

Flapbox is a new type of tablet that does not require any hardware medium for input. It offers the benefit of portability and additional functionality that desktop computers do not. Flapbox can be best classified as a(n) _____.

Accepted Answer

Flapbox is a new type of tablet that offers new functionality that desktop computers do not, such as not requiring any hardware medium for input. This is a clear example of a functional innovation, which adds new functions or features to a product.

Question 12

Innovations are always good for society at large.

Accepted Answer

Innovations can have both positive and negative impacts on society, depending on how they are used and their consequences on the environment, economy, and social structures.

Question 13

Trackanddeliver.com is an online retail store that does not require a fixed delivery location and delivers goods to the current location of the customer by tracking the customer's cell phone location. This way customers need not be at home when a package arrives nor have the package delivered to a neighbor. In this scenario, Trackanddeliver.com is considered as a _____.

Accepted Answer

The answer of Trackanddeliver.com is an online retail store that...

Question 14

Which of the following is true of a continuous innovation?

Accepted Answer

Continuous innovation involves minor improvements or simple adjustments to existing products, thus having a limited effect on existing consumption patterns rather than drastically changing them or creating new product categories.

Question 15

Which of the following is true of a dynamically continuous innovation?

Accepted Answer

The answer of Which of the following is true of...

Question 16

Marketers classify innovations in three main ways: (1) the degree of novelty, (2) the type of benefits offered, and (3) the:

Accepted Answer

The first two ways of classifying innovations are based on the characteristics of the innovation itself, while the third way - the breadth of innovation - refers to the scope and impact of the innovation. This can include whether the innovation is a product or process innovation, how many industries or markets it can be applied to, or how significant of an impact it will have on society as a whole.

Question 17

Innovation can be defined as:

Accepted Answer

This definition of innovation highlights the importance of consumer perception and behavior change in the introduction and adoption of new products or services.

Answer: B 
 This definition highlights the role of customer participation in creating value through the development of new products, as well as other marketing efforts.

Answer: C 
 This definition describes the use of technology to bring people together and bridge distances between them.

Answer: D 
 This definition describes the stages of a product lifecycle, beginning with introduction and ending with decline.

Answer: E 
 This definition describes the degree to which consumer behavior is influenced by the diffusion of a new product, which can vary depending on factors such as social norms and the characteristics of the product itself.

Question 18

The characteristics of the social system in which an innovation operates affect resistance, adoption, and diffusion.

Accepted Answer

The social system in which an innovation is introduced can have a significant impact on how it is received and adopted. Factors like cultural norms, economic conditions, and political factors can all influence the resistance, adoption, and diffusion of an innovation. Therefore, the characteristics of the social system can play a crucial role in determining the success or failure of an innovation.

Question 19

Countries such as Vesmeta and Aldarnia are considered to be Fourth World countries. Products like TVs and VCRs are very new to the people who live there, even though most First World countries regard them as established products. These products are considered to be innovations in these countries now because they:

Accepted Answer

The fact that products such as TVs and VCRs are considered new in these countries suggests that they have only recently been introduced and are therefore new to the market. This would imply that they are new products in their country of origin, rather than being innovated because of their quality, branding, marketing or exclusivity.

Question 20

A discontinuous innovation is defined as:

Accepted Answer

A discontinuous innovation refers to a product that is so new that it creates a completely new market or category, and in that sense, we have never known anything like it before. It is a radical innovation that disrupts the existing market and creates new opportunities.

Quiz 15: Innovations: Adoption, Resistance, and Diffusion