Which of the following is true of a continuous innovation?
A) It has the ability to convey meaning about a consumer's reference group.
B) It has a limited effect on existing consumption patterns.
C) It has a pronounced effect on our consumption practices.
D) It has the potential to start a new product category.
E) It has old associations but a new name.

Question

Quizplus · Accepted Answer

Continuous innovation involves minor improvements or simple adjustments to existing products, thus having a limited effect on existing consumption patterns rather than drastically changing them or creating new product categories.

Which of the Following Is True of a Continuous Innovation