Although most consumers prefer attribute processing because it is easier than brand processing, they cannot always find information available in a manner that facilitates it.

Question

Quizplus · Accepted Answer

Attribute processing involves comparing specific features or attributes of different products or brands, which is generally easier for consumers than brand processing. However, if the information is not presented in a clear or organized manner, it can be difficult for consumers to access and process the relevant attributes.

Although Most Consumers Prefer Attribute Processing Because It Is Easier