Promotion-focused consumers, whose goal is to maximize gains and positive outcomes, will put more emphasis on the effectiveness of a product and put less emphasis on whether they think they have the skills and capacity to use the product.

Question

Quizplus · Accepted Answer

Promotion-focused consumers are indeed motivated by maximizing gains and positive outcomes, but they are also likely to consider their own skills and capacity to use a product effectively as part of their decision-making process, as these factors can influence their perceived likelihood of achieving those gains.

Promotion-Focused Consumers, Whose Goal Is to Maximize Gains and Positive